Suggested Reading

Following is a list of recommended books on Web Promotions Towne Crier Promotions offers for sale in association with Amazon.com Books. To place an order, click on the highlighted title or book cover and follow the instructions. If you have any suggestions on books we should sell here or would like to comment on a book you have just read, drop us an e-mail.

Advertising on the Internet
Robbin Lee Zeff, Brad Aronson, Robin Zeff

Review:
A hands-on guide to buying and selling advertising space on the World Wide Web. There are two main areas of advertising on the Internet that people are trying to learn: how to buy advertising space on someone else's Web page, and how to sell advertising on their own Web site. This book gives advertising managers and designers the information they need to put quality advertising on the Internet.

What Makes People Click : Advertising on the Web
Jim Sterne

Review:
An easy-to-read business book ... 'What Makes People Click: Advertising on the Web' describes what the future holds for Web advertising. Readers will learn how to develop a Web advertising strategy, find Web sites where they can advertise their products, and negotiate and sell ad space.

Publicity on the Internet : Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services
Steve O'Keefe

Review:
The explosive growth of the Internet and commercial online services has created a boon for publicists eager to tap into bulletin boards, Web sites, online chats and more. Here is a hands-on, nuts-and-bolts book full of forms, checklists, sample publicity campaigns, online resources, and expert strategies. From staging an online appearance to create e-mail news releases, this book shows how to get the word out like never before.

With more to follow as we discover them!
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